30 “Document, don’t create” Content Creator Ideas

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30 “Document, don’t create” Content Creator Ideas

Ideas for a YouTube channel

Thinking about how to become a content creator or influencer, but have no idea what to post or where to start? Well, I have good news!

Ever heard of Gary Vaynerchuk, better known as Gary Vee?

He is an entrepreneur, speaker, Internet personality, and author who has a philosophy that businesses and personal brands should “document, don’t create” their journey.

Basically, tell your story because someone else out there is going through a similar situation.

For instance, if you are trying to lose weight, build your dream house from the ground up, or compete in the Olympics, simply document that journey and share your unique perspective.

When you think about it, this really is the easiest way to get started into the content creation space and become a successful creator because you are simply filming your progress as you attempt to achieve your goal.

That includes the ups and downs, the successes and failures, and all the lessons you will learn along the way. Plus, you can choose how detailed or intimate you want to be on camera.

Trust me, there IS an audience that’s interested in hearing your story using your authentic voice. Therefore, there is:

  1. No need to try to be the most popular
  2. No need to try to go viral
  3. No need to stress about what to post

Just document your journey if you want to figure out how to become a content creator. You can document your journey on YouTube, TikTok, Instagram, Facebook, or even Twitter.

You choose the platform!

I highly recommend documenting on YouTube because as your following grows and more people watch your videos, you get paid! To me, that’s an extra bonus.

Not only will you achieve your goal in public where your audience can become virtual accountability partners, but you can make money during the process.

Not bad!

Here are my 30 “Document, don’t create” Content Creator Ideas for you to get started as a content creator.

*I wish to be transparent with my viewers/readers. This post contains affiliate links. If you click on the links and make a purchase I will be paid a small commission.


30 “Document, don’t create” Content Creator Ideas

How to become a content creator is easy with these 30 journey ideas. Share with your audience how you plan to get from point A to point B. Online audiences LOVE authenticity!

  1. Weight loss or Weight Gain
  2. Pregnancy
  3. Adoption
  4. Relationship (i.e. marriage, divorce, looking for love)
  5. College, graduate, professional school
  6. Escaping corporate America (or quitting other profession)
  7. How to become content creator or UGC creator
  8. Getting out of debt
  9. Gaining X amount of followers/subscribers on social media
  10. Saving/Making X amount of money
  11. Recovery from addiction
  12. Business growth/success
  13. Career (i.e. model, dancer, engineer, firefighter, athlete)
  14. Home building
  15. Home renovation or room transformation
  16. Home buying
  17. Moving to another city or country
  18. Service dog training
  19. Van life or travel
  20. Body Transformation (i.e. transgender, build muscle, bikini body, glow up)
  21. Healing (i.e. acne, cancer, learning how to walk again)
  22. Hair growth
  23. Bucket/Adventure List
  24. Challenge goal (i.e. 30, 60, 90 day challenge)
  25. Being a caregiver (i.e. parent with Alzheimer’s, sick pet, disabled children)
  26. Fundraiser goal
  27. Creating your dream lifestyle or creating a specific type of lifestyle 
  28. Competition preparation (i.e. cheerleading or dance tournament, Olympics training, bodybuilding contest, 5k mile run)
  29. Retirement journey (i.e. plan on how to retire early, late retirement catch-up)
  30. A social experiment (i.e. like Shameless Maya on YouTube)
So you see, how to become a content creator is really simple if you start with a journey that’s relatable where you can  build a dedicated audience. Once you successfully achieve your goal and completed your journey, start another one!


If you are interested in possibly having a profitable and sustainable career as a content creator, especially on YouTube, check out this training to help you get you started.


Happy filming!

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